How we achieved an 88.1% online sales growth in 365 days!
Squeak Design is a Melbourne based fashion and homewares label that came to Megaphone Marketing to grow brand awareness and increase sales. While they were seeing some promising results with some online sales they were not coming through at an effective rate, it was clear there was room for improvement.
At Megaphone, we approached this challenge by creating a tailored strategy that focused on growing Squeak’s social presence and audience, but also how we could help increase sales and revenue by looking at Squeak’s existing marketing and identifying where the potential issues in their marketing funnel exist.
OUR AREAS OF FOCUS
- Improving the Website Conversion
- Growing the email list
- Creating an social advertising funnel to drive awareness, interest & sales
- Intelligent promotions to drive email growth, virality & sales
- Influencer outreach campaigns to drive social growth, content production and trackable sales
Whilst growing all the social channels, improving the website conversion rate & growing the email list the major metric is the increase in online sales.
Year 1 – 82.6% growth on online sales
Year 2 – 88.1% growth on online sales
- 12,354 new emails
- 67.4% increase in conversion rate
- 88.1% online sales growth in 365 days