Megaphone

Megaphone

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VCM Performance

The Mission: Introduce target audience to the brand.

VCM Performance are an automotive retailer selling both car parts and software to improve the performance of motor vehicles. They originally came to Megaphone to reach potential customers who haven’t yet heard about the offering, introduce themselves and hopefully grow their online sales. For them, Megaphone was responsible for predominantly generating exposure and sales were secondary.

 

SOLUTION

In running Facebook and Google campaigns the focus initially was to find the messaging and creative that would resonate most with our target market. The expectation was that the softwares and parts they offered would take potential customers a while to convert on given the price-point. Despite this, the focus of the campaign quickly switched to generating sales as we built at funnels for individual products, product categories and collections. Upon shifting to a sale focused we were able to effectively generate sales at each stage of the funnel.

THE RESULTS

Through intelligent segmentation of audiences, along with a focus on pushing the most profitable products we were able to massively scale VCM’s online sales. We are now able to target those who have already purchased to come back and purchase supplementary or supportive parts, making the lifetime value of the customer that much more significant.

  • 105% increase in sales
  • $1 million in sales attributed to our ads.
  • 14x Return on ad spend
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RECOGNITION AND AWARDS

WHAT OUR CLIENTS ARE SAYING

“WITHIN 3 MONTHS OUR SALES PRETTY MUCH DOUBLED”

- VCM Performance

WE ENDED UP WITH 11,000 EMAIL SIGN UPS, BEYOND OUR EXPECTATIONS
ITS REVOLUTIONISED OUR BUSINESS

- Twoobs

IN THIS DAY AND AGE, A LOT OF YOUR CONSUMERS ARE ONLINE,
SO MAKING SURE YOU’RE REACHING THEM ONLINE IS REALLY IMPORTANT

- Alias Mae

A DATABASE THAT I HAD FOR 3 YEARS, HAS DOUBLED IN 2 WEEKS,
THERE IS NO WAY I COULD HAVE DONE THIS WITHOUT MEGAPHONE.

- Masini & Chern

SOME BRANDS WE’VE WORKED WITH

GROW YOUR BUSINESS NOW

If you're interested in growing your business, generating more leads or driving more sales get a Free Strategy Session now and make this your year.

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1300 991 526

1/3 658 Church St, Richmond, VIC, 3121

9/17 Power Ave, Bondi Junction NSW 2022, Australia

3435 Ocean Park Blvd #107-850
Santa Monica, CA, USA

Auckland CBD, New Zealand

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PRIVACY POLICY

This privacy statement describes how Megaphone Marketing collects and uses the personal information you provide on our Website: www.megaphonemarketing.com.au. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.

Collection and Use of Personal Information

We collect the following personal information from you:

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We also collect the following information from you:

Information about your business such as company name, company size, business type

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As is true of most Web sites, we automatically gather information about your computer such as your IP address, browser type,
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