The majority of web users will spend less than 15 seconds on a website. In that limited period, your website needs to make an impression so that they’ll stick around. Here are six tips that can help you improve your business’ website
1. SPEED IS KEY
Google offers a free tool called PageSpeed that analyses your website’s speed based on a range of factors and gives you a percentage rating. It also offers tips for how to fix anything that might be slowing your website down so you can improve your rating.
While the speed of your website still depends on the user’s own Internet connection, optimising speed from your end is a major factor in not only getting people to your website, but also keeping them there.
2. MAKE IT MOBILE
PageSpeed will give you two ratings – one for desktop, one for mobile. This is vital with an increasing majority of users accessing the web on mobiles.
Mobile optimisation is one of the most important things to consider with website design. Too often we design our websites for desktop when 80% of our traffic is mobile! It’s also a factor that will affect your ranking on Google.
3. CHECK THE CLICKS
When someone arrives on your website, they have a purpose for being there. Make it easy for them to contact you, find out what you do, buy your products, etc. The most important call to action buttons should be visible on every page.
As a test, ask yourself: who is looking at my website and why? How can I help them get what they want as quickly as possible? Avoid redirecting users at every corner; they’ll start to lose interest, especially if they’re on their phone!
Are you hoarding redundant information or graphics on your website? It’s time to tidy it up – less is more! White space actually makes your website more readable.
As for the content on your website, ask yourself – is it still relevant? Is it explained in as few words as possible? Is this image or video serving a purpose? Is my content consistent across the website?
5. GET REAL
Link your website to your social media accounts (and vice versa). Cross-promote website content on social media. Include a team page. Add some testimonials. Tell them who you are and why you do what you do.
Your website is the door to your business – you need to show people that you’re credible. Make sure you include elements of trust. Do you accept Visa, MasterCard and PayPal? Put these logos on your site, people trust these brands. Do you allow your customers to pay in instalments? Include the zipPay logo too.
Reviews or testimonials are so valuable because they let potential clients know that people trust your brand and they should too.
6. KEEP IT COMING
Even if you’re actively using multiple social media channels and email marketing, don’t neglect your website.
Stay on top of it by updating information, images and functions regularly. Stay informed – as they say, a good website is never complete. The web is constantly changing, so you can’t afford to miss a beat!
If you think your website is in need of a little TLC, don’t hesitate to get in contact with us for our best practices.