Megaphone

Megaphone

CALL US 1300 991 526GET IN TOUCH

  • ABOUT
  • SERVICES
    • Facebook Advertising
    • Instagram Advertising
    • Google Ads
    • Email Marketing
    • Lead Generation
  • TESTIMONIALS
  • CASE STUDIES
  • BLOG
  • CONTACT

Social Media Strategy – Why It’s a Non-Negotiable

We can better understand the importance of a social media strategy if we compare two competing stalls in a marketplace. This market is bustling with people looking to buy, comparing products, prices, and giving feedback to one another.

Customers face many choices in a market. They happen to walk past a stall similar to yours that’s well-lit, surrounded by a consistent buzz of people and activity, with purposeful signage and arrangement of products. They’re giving away generously sized free samples and providing passers-by with valuable information, and there’s little pressure to buy. The staff clearly enjoy what they do by the way they interact with not only customers but also each other. The stallholders are chatting with customers about engaging, current topics, and many linger around a little longer for the chat. The stall seems instantly trustworthy and inviting, with no sense of an attempt at a ‘hard sell’.

Then there’s the other stall. It’s positioned a few spots down, is lit dimly and has a basic, yet functional layout. The products are excellent, and there are regulars who go in out of habit, but it isn’t attracting many new customers. Lots of the current customers look over at the first stall, checking out the bigger buzz, and there’s the awkwardness generated from a desperation by staff to make new sales.

The contrast is clear with these two stalls at the marketplace.

Now let’s compare them to two businesses; one with a powerful social media presence, and one without. While the dimly-lit stall is situated in the same busy marketplace with potential buyers front and centre, they just aren’t as interested. Without improving the stall itself, the only way the stall will win over customers is by slashing the price, an unsustainable plan.

What’s missing is a sense of trust. The second brand is not showing extra value or providing a space that is relatable to the market goers. There is little sense of opportunity and community created for the buyer. Sure, there’s the opportunity for a transactional, black-and-white purchase, but what’s missing is that exciting sense of a customer wanting to be part of an interaction, a conversation and a brand.

Nowadays, people are glued to their smart devices. Up to 93% of people who own a smartphone use it to connect to social networks. All of these people are in a virtual marketplace, so it’s important to figure out how your business is appearing to them. Is your company part of the current conversation and does it appear as a trustworthy, relatable and inviting presence? If a customer is complaining about your business, are they able to complain directly to you (allowing you to effectively deal with it), or are they left to complain to their own friends, or even your competitors?

A social media strategy gives your business authenticity.

When you’re in the market, you know what’s happening; you know what people are talking about, how they’re talking about it, and when they’re talking about it. You’re there to see it first-hand, and can even be a part of the conversation, rather than sitting alone and guessing. A significant presence on social networks generated from a well-implemented strategy shows your customers that you want to connect and that you care – especially more than your competitors who aren’t bothering at all.

A shining example is The Beach People. They position themselves as ‘a community of like minded sea lovers’, utilising high quality imagery that touches on their values of being fun & adventure to connect with their fans, allowing them to develop a large, loyal following who celebrate their brand message.
beach-people-megaphone-marketingbeach-people-megaphone-marketing-instagram

There’s no doubt a significant social media presence can be the transformative component of your business; bringing a sense community and trust for your customers – which in the world of business, is priceless.

Local services Our social media marketing services
Facebook advertising Melbourne Facebook advertising
Social media marketing Sydney Linkedin advertising
Instagram ads Australia Social media marketing Brisbane
Top media agencies Australia TikTok advertising
  Lead generation services Australia
  Business leads
  Advertising Google
  Email marketing help

 

SEO vs SEM – What’s Best for Your Business?
6 Scientific Reasons Visuals Increase Engagement

Leave a Reply Cancel reply

You must be logged in to post a comment.

MAKE YOUR FACEBOOK PROFITABLE

In this reveal all guide, we give you the 8 tips you need to know to make sure you are getting ROI.

DOWNLOAD FREE EBOOK

We will only send you awesome stuff!

Privacy Policy

  • Recent
  • Popular

SOME BRANDS WE’VE WORKED WITH

GROW YOUR BUSINESS NOW

If you're interested in growing your business, generating more leads or driving more sales get a Free Strategy Session now and make this your year.

GET IN TOUCH

ABOUT
TESTIMONIALS
CASE STUDIES

BLOG
CAREERS
CONTACT

1300 991 526

1/3 658 Church St, Richmond, VIC, 3121

9/17 Power Ave, Bondi Junction NSW 2022, Australia

3435 Ocean Park Blvd #107-850
Santa Monica, CA, USA

Auckland CBD, New Zealand

© Megaphone Marketing. All Rights Reserved. Privacy Policy | Disclaimers

GET IN TOUCH & GROW YOUR BUSINESS

Get in touch now and find out how we can grow your business today

PRIVACY POLICY

This privacy statement describes how Megaphone Marketing collects and uses the personal information you provide on our Website: www.megaphonemarketing.com.au. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.

Collection and Use of Personal Information

We collect the following personal information from you:

Contact Information such as name, email address, mailing address, phone number Billing Information such as credit card number, and billing address Unique Identifiers such as user name, account number, passwordPreferences Information such as product wish lists, order history, marketing preferences.

We also collect the following information from you:

Information about your business such as company name, company size, business type

Demographic information such as age, education, gender, interests and zip code

As is true of most Web sites, we automatically gather information about your computer such as your IP address, browser type,
referring/exit pages, and operating system.

DISCLAIMER

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor.

Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.

Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum.

Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum.

Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus.

Donec vitae sapien ut libero venenatis faucibus.

MAKE YOUR FACEBOOK PROFITABLE

In this reveal all guide, we give you the 8 tips you need to know to make sure you are getting ROI.

We will only send you awesome stuff!

Privacy Policy

Why Work at Megaphone Marketing

[vc_row bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^2732|url^https://megaphonemarketing.com.au/wp-content/uploads/2018/10/bg-pattern-1.svg|caption^null|alt^null|title^bg-pattern-1|description^null” bg_image_repeat=”no-repeat” css=”.vc_custom_1539189597469{background-image: url(https://megaphonemarketing.com.au/wp-content/uploads/2018/10/bliuebg.svg?id=2227) !important;}”][vc_column][ultimate_heading main_heading=”THANKS” main_heading_color=”#ffffff” sub_heading_color=”#ffffff” main_heading_font_family=”font_family:Ubuntu|font_call:Ubuntu|variant:700″ main_heading_style=”font-weight:700;” main_heading_font_size=”desktop:36px;tablet:26px;tablet_portrait:26px;mobile_landscape:22px;mobile:22px;” main_heading_line_height=”desktop:23px;” sub_heading_font_family=”font_family:Muli|font_call:Muli|variant:300italic” sub_heading_style=”font-style:italic;font-weight:300;” sub_heading_font_size=”desktop:14px;” sub_heading_line_height=”desktop:22px;” main_heading_margin=”margin-bottom:20px;” sub_heading_margin=”margin-bottom:20px;” margin_design_tab_text=””]Keep an eye out for our blogs and case studies in your inbox![/ultimate_heading][vc_single_image image=”2723″ img_size=”full” alignment=”center”][vc_btn title=”Close” shape=”round” align=”center” el_class=”pum-close popmake-close” el_id=”thank-you-close” css=”.vc_custom_1539190848014{padding-right: 30px !important;padding-left: 30px !important;}”][/vc_column][/vc_row]

[vc_row bg_type=”image” css=”.vc_custom_1539147126448{background: #005fe9 url(https://megaphonemarketing.com.au/wp-content/uploads/2018/10/bliuebg.svg?id=2227) !important;}” kswr_row_top_decor_enabled=”false” kswr_row_bottom_decor_enabled=”false” el_class=”download-case-row-1″][vc_column][ultimate_heading main_heading=”DOWNLOAD CASE STUDY” main_heading_color=”#ffffff” sub_heading_color=”#ffffff” main_heading_font_family=”font_family:Ubuntu|font_call:Ubuntu|variant:700″ main_heading_style=”font-weight:700;” main_heading_font_size=”desktop:32px;tablet:28px;tablet_portrait:28px;mobile_landscape:24px;mobile:24px;” main_heading_line_height=”desktop:36px;tablet:32px;tablet_portrait:32px;mobile_landscape:28px;mobile:28px;” sub_heading_font_size=”desktop:14px;tablet:14px;tablet_portrait:14px;mobile_landscape:14px;mobile:14px;” sub_heading_line_height=”desktop:16px;tablet:16px;tablet_portrait:16px;mobile_landscape:16px;mobile:16px;” main_heading_margin=”margin-top:10px;margin-bottom:30px;” sub_heading_margin=”margin-top:10px;margin-bottom:30px;” sub_heading_font_family=”font_family:Muli|font_call:Muli|variant:300italic” sub_heading_style=”font-style:italic;font-weight:300;”]Enter your details below to receive this FREE case study[/ultimate_heading][/vc_column][/vc_row][vc_row css=”.vc_custom_1539147135128{padding-right: 50px !important;padding-left: 50px !important;}” kswr_row_top_decor_enabled=”false” kswr_row_bottom_decor_enabled=”false” el_class=”download-case-row-2″][vc_column css=”.vc_custom_1539146785124{padding-right: 50px !important;padding-left: 50px !important;background-color: #e7e7e7 !important;}”][ninja_form id=”4″][/vc_column][/vc_row]

  • ABOUT
  • SERVICES
    ▼
    • Facebook Advertising
    • Instagram Advertising
    • Google Ads
    • Email Marketing
    • Lead Generation
  • TESTIMONIALS
  • CASE STUDIES
  • BLOG
  • CONTACT